YouTube Acquires Fflick to Help Users Discover and Share Hot Videos from Social Media Sites

Google Group Product Manager Shiva Rajaraman has just announced on YouTube Official Blog, that YouTube, the subsidiary of Google Inc., had acquired Twitter sentiment analysis and recommendation engine fflick for $10 million. YouTube made the move to recommend users with viral videos over the social media sites, such as Twitter and Facebook.

According to Wikipedia,

fflick is a website devoted to reviews, information, and news of films based on information collected on Twitter the microblogging and social media service.
fflick was launched in August 2010 by Kurt Wilms and three other ex Digg employees.

Shiva Rajaraman said that YouTube has been collecting social signals, including comments, video responses and ratings from social networking sites these years. The acquisition of fflick just meets YouTube's need on this point, as "…Fflick, a talented team that analyzes social media data to surface great content and the discussions around it", Rajaraman said in the blog post.

The Group Product Manager also revealed that they are 'look forward to rolling out more features that help you enjoy and discover new videos to watch'. So let's wait and see a new fflick built with YouTube features.

Source is YouTube World