Google owned company YouTube signaled ongoing talks with NBA (National Basketball Association) and NHL (National Hockey League) to stream the live games. If the negotiation is successful, it will bring YouTube more advertising revenue.
Gautam Anand, Google's director of content partnerships for Asia Pacific, said that YouTube is shedulded to broadcast more live games in the second half of the year. But he declined to disclose more content about the negotiation.
Anand also said that Last year, YouTube broadcasted live cricket games of Indian Premier League, racking up 55 million unique visitors from more than 250 countries, and shared advertising revenue from matches videos and league's website. During the broadcast, online users spent average 40 minutes on watching each match. Hunter Walk, director of product management of YouTube, said that YouTube needs to do more to keep its users stay on the site for longer than the average daily 15-minutes session, compared with the multiple hours consumers spend in front of televisions.
"It's fair to say that there will be a lot more appealing sports content you'll see on YouTube," Anand said. "We have ongoing conversations with pretty much everyone."
Besides Sports game, YouTube is also prepared to provide more live music video clips, such as concerts, Anand said. Shishir Mehrotra, director of product management at YouTube, said that video advertisements on YouTube videos are hit 3 billion times a week, a 50 percent increase from May.
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